Frequently Asked Questions

PR Consultations – Frequently Asked Questions

What is Red Tile PR?

Red Tile PR provides personalized public relations consultations to small business owners in order to help them better promote their companies.

The consultations feature a detailed overview of public relations and how the business owner can use multiple PR tools to help them increase their company's visibility. They also include a review of the company's website, tips for how to use social media and an overview of media outreach ideas.

Small business owners and small business/trade organizations can also purchase the Small Business PR Course. The compact course teaches small business owners how to personally use multiple PR tools, as well as features templates for how to create their own press materials and company documents.

What do the consultations consist of?

Each consultation includes:

• Overview of what PR is, the tools involved and how to use them
• Discussion about the business owner’s communications goals
• Review about how to approach the media and pitch development tips
• How to write an effective press release
• Drafting important company documents
• How to utilize social media
• Finally, each consultation includes a review/suggestions of the company's website and existing social media sites

How long are the consultations?

The consultations take anywhere from one to two hours.

How much does a consultation cost?

Each consultation costs $60. If you want to purchase a package deal that includes the Small Business PR Course, those cost $100.

Who created Red Tile PR?

Red Tile PR was developed by Justin Christman, an expert PR practitioner with extensive experience promoting companies of all sizes in industries such as technology, consumer electronics, sports, gaming, entertainment, advertising, banking and healthcare. He has promoted major corporations such as Yamaha, Verizon Wireless and NBC, as well as a wide variety of small businesses.

Small Business PR Course – Frequently Asked Questions

What is the Small Business PR Course?

The Small Business PR Course is a dynamic online course that educates small business owners about how to use multiple public relations tools, in order to empower them to improve their company’s promotional efforts. It provides practical instruction that business owners can utilize in order to raise their company’s profile, as well as writing samples of various media/company documents that users can refer to when drafting their own materials.

What are the benefits to a small business/trade organization purchasing copies of the course for its members?

The course gives people the tools they need to enhance their promotional efforts and raise their business’ visibility. It teaches people about individual aspects of public relations, as well as how to use them together for greater effectiveness. By providing it to small businesses that are part of the organization, the organization provides each business with a powerful tool to help them weather the ongoing economic storm, as well as enhances the organization’s value to its members. The stronger the businesses in the organization are; the stronger the entire organization is!

What does the course do?

The course gives participants the tools they need to enhance their promotional efforts and raise their business’ visibility. It teaches people about individual aspects of public relations, as well as how to use them together for greater effectiveness. Topics include how to develop informative company documents that every business should have, how to draft dynamic press releases and other media materials, as well as effective media outreach strategies, media interview preparation activities, an overview of how to easily incorporate social media tools and special event preparation activities.

What is the course composed of?

The course is composed of seven core chapters, each covering an important PR topic, as well as introduction and conclusion chapters with additional information.

The seven core chapters are:

1. Creating Corporate Documents
2. Drafting Press Materials
3. Researching The Media
4. Conducting Media Outreach
5. Prepping For Media Interviews
6. Incorporating Social Media Tools
7. Preparing For Special Events

In addition to the presentations, there is the separate resource section that provides course participants with sample press releases, media alerts, pitch letters, corporate fact sheets and other documents, as well as templates for creating both press and corporate materials, in order to assist them in their marketing and publicity efforts.

What is the resource section?

The resource section provides course participants with sample press releases, media alerts, pitch letters, corporate fact sheets and other documents, as well as templates for creating both press and corporate materials.

Recognizing the impact that well written material have, the resource section serves as a valuable reference to course participants. They can see the completed versions of all the written documents described in the presentations, including the media documents, public-facing corporate documents and internal company items. In addition, they can view templates describing exactly how to create various documents.

How much does it cost?

The entire course, including the full resource section, is available for just $100.

How long is it?

It takes about two hours to review all the information, though the course is deliberately broken out into the different chapters in order to serve as an ongoing resource that participants can refer to when they need a refresher on one of the tools.

I don’t do my company’s PR; can someone else in the office view the materials and do the course?

Once you purchase it, anyone in your company can view the materials, as the course was developed to enable anyone to be able to learn how to use the tools in it.

Is there a renewal fee or other additional expenses?

Nupe! The course is available for a one-time price of only $100.  No annual dues, hidden fees or renewal payments.  Once you buy the course, it’s yours for life!

Does it cost extra to access the resource section?

Absolutely not; unlimited access to the resource section is included in the cost of the course.

How do I purchase the course?

Visit www.redtilepr.com and click on the “Buy Now” button that is on the right side of every page.

What payment methods do you accept?

The course is available to purchase via PayPal (an eBay company), which accepts all major credit/debit cards (Visa, MasterCard, AMEX, etc.). Don’t worry if you do not have a PayPal account, you can still purchase the course via PayPal without having to sign up with them; all you need is a major credit/debit card.

Is the payment process secure?

The payment process is conducted via PayPal’s fully secure site, ensuring that all your information is completely protected.

What is PayPal?

PayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With more than 87 million active accounts in 190 markets and 24 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay company.  More information about the company can be found at www.PayPal.com.

How do I actually get the course after I purchase it?

During the purchase process, you’ll be asked to provide an email address (I’m extremely serious about my customers’ privacy and NEVER share any of your information with anyone).  After you finish buying the course, you’ll receive two emails to the email address you provided. The first will confirm that your purchase was successfully completed. The second email will provide you with a link to the site where you can download the full course, and that will arrive within one day of your purchase.

Is my information kept private?

Do you hate having your information shared without your permission? Me too! Accordingly, I take your privacy very seriously and NEVER share any information received from you.

Why was the course created?

The course was created to help small businesses raise their profile and assist them with growing their company. Recognizing that small businesses need to fight extra hard to gain visibility, yet are often hampered by limited resources, the course was developed to provide them with a budget-friendly solution. Also, many times small business owners know they need PR, yet don’t know exactly how to do it or what the various facets of it consists of. Accordingly, the course was developed to provide them with a thorough overview of multiple PR tools and tactics, as well as how to use them together.

Who created it?

The Small Business PR Course was developed by Justin Christman, an expert PR practitioner with extensive experience promoting companies of all sizes in industries such as technology, consumer electronics, sports, gaming, entertainment, advertising, banking and healthcare. He has promoted major corporations such as Yamaha, Verizon Wireless and NBC, as well as a wide variety of small businesses.

What is the value of the course?

For companies seeking to expand their promotional efforts, they can hire a PR agency, but it will cost them around $1,000-$5,000 each month. And that’s only having the agency work a limited number of hours per month.

Another option is to hire a freelance PR consultant. However they typically charge $50-$100 per hour.

The Small Business PR Course costs just $100 and gives participants the tools they need to create informative corporate documents, draft dynamic press releases, conduct effective media outreach campaigns, properly prepare for media interviews, incorporate social media activities and prepare for special events, as well as provides them with a detailed resource section with sample media/corporate documents and templates to assist them when they create their own documents.